portfolio

Angela Dib

dIRECTOR OF DIGITAL MARKETING

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About me

I am a well-rounded digital marketer with a background in video.

Hi! I am Angela. I'm a graduate in media & communications with a concentration in film and video.

I moved to the United States from Lebanon in 2016 in hopes of building my career.

I have been working in the marketing field for 6+ years and have built experience in marketing strategy, SEO, sales enablement and more!

My creativity, combined with my strong analytical skills and good work ethic makes me a well-seasoned marketer.

Background

livingHR, The Work Agency

Director of Marketing + Sales Enablement

(2023-Present)

Inbound Marketing Specialist -

Impulse Creative HubSpot Agency

(2021-2023)

Digital Marketing Manager -

Successible Life (Fashion/Beauty + Health/Wellness)

(2019-2021)

Freelance Consultant - Local Businesses

(2018 - 2019)

Content Specialist

Virtual Stacks Systems

(2017-2018)

Expertise

• Email marketing
• Social media
• Creative writing
• Web design
• Graphic Design
• SEO/keyword research
• Paid ads (PPC, paid social)
• Reporting & analytics
• Video editing/production
• Workflows
• Demand Generation
• Sales Enablement
  

My Current Role

I am currently the Director of Marketing and Sales Enablement at livingHR, an HR agency based in Tampa, Florida.

Here are some of the big projects i’m responsible for in my current role:

• Social Media Management
  
• Website Management
• SEO/Blogging/Website Audits
• Working closely with sales to train them on how to best utilize HubSpot tools
• Audience segmentation & lifecycle marketing
• Workflow Building
• Ad Management
• Event Management + Marketing
• Lead Generation
• Project Management in ClickUp
• Building automation to support sales + improve efficiency

My Current Role

Accomplishments:

• Our SEO/keyword strategy enabled us to rank on page #1 on Google for one of our newly published blogs, therefore increasing our website traffic by 25.58% quarter over quarter.
  
• Decreased our cost per lead from $88/lead to $29/lead.
• Established Marketing to Sales handoff strategy to ensure leads are qualified.
• Launched our LinkedIn newsletter and generated 3,600+ subscribers
• Since starting my role, I’ve work hard to clean up our email list and segment our audience which in return improved our email health score from a 4 to an 8 (See screenshots below)

My Role at the HubSpot Agency

In my role as an Inbound Marketing Specialist at a HubSpot agency, I got the chance to work with clients from different industries, such as:

• Financial services
  
• SaaS companies (Reservation software, hotels)
  
• Cyber Security
  
• Google Cloud Partners
  
• Publishing companies
  
• Sales training/coaching
• And more!

I acted as the main point of contact for these clients, strategized for their marketing campaigns, executed these deliverables by collaborating with content and design teams. Additionally, I reported on campaign performance (leads, clicks, conversion, etc) and used analytics to inform my future strategies. I built monthly and quarterly reports for all of my clients which included in-depth metrics and analysis of website traffic, conversion rates, paid ads ROI, lead generation (MQLs, SQLS, Opportunities), keyword rankings, social media analytics, and more.

Due to my non-disclosure agreement, I cannot share client names or work samples but I would love to walk you through those specific examples if we get the chance to meet!

My Clients

Projects and accomplishments:

• Using blog optimization and keyword research, I helped my Cyber Security client rank as position #1 on Google, increasing their organic traffic and number of conversions.
  
• My SaaS client's goal for 2022 was to reach a certain number of yearly organic traffic sessions. To do that, I recommended that we increase the number of blog posts per month, focus on curating pillar pages and continuously update/optimize older content using the E.A.T method. The results were great as we surpassed our goal by 140% and exceeded the number of organic sessions.
• Another client of mine is a family-owned publishing company, targeting Information Systems professors. In order to increase their leads, specifically when they attend conferences, I designed and created a catalog with their textbook offerings, including QR codes with trackable URLs, so they could input all contacts into their database and convert them into customers!

My role as

Digital Marketing Manager

I worked as a digital marketing manager for a fashion/beauty and health/wellness blog. I wore many hats including managing all content and editorial calendars, supervising and managing a team of digital specialists, social media coordinators, interns and influencers.

Here are some highlights of my experience:

• Helped lead a rebrand by redesigning their website, building a brand guide and conducting a S.W.O.T analysis
  
• Collaborated with external writers and influencers to curate blogs and user-generated content that helped increase brand visibility
• Launched our e-commerce store (shirts, notebooks, stickers)
• Built email marketing campaigns using segmentation by interest (fashion, beauty, home decor, fitness, wellness, and more)
• Managed and built paid ads including curating copy, designing ad creative, monitoring spend and conversions
• Collaborated with local businesses for partnerships and giveaways

Click here to view my projects and designs.

Contact me

Let's connect!